- Social Media Metrics: What We Need to Track Sales – Left the Box
- Make Sure Social Media Metrics Are Meaningful – IT Business Edge
- The Truth About Measuring Social Media – Nation Ranch
- Scaling Social Media – Web Trends
- Can computers take the place of the personal touch in media evaluation - Corp Comms Magazine
- Social-Media ROI Elusive: MarketingProfs Poll – Marketing Profs
- Meeting the New Media Challenge with ROI – TalentZoo
- Why Your Small Business Needs to Measure Its Return on Social Media Investments – Content Marketing Today

