The Team
ImpactWatch is a subsidiary of The Brick Factory. Founded in 1993, The Brick Factory began as a traditional public relations firm with an interest in Internet strategy, which has become our central focus.
ImpactWatch was originally conceived as a custom tracking solution for a single client, but has grown into a ground-breaking web-based platform that allows each of our clients to track the news affecting them and monitor the public face of their corporation.
ImpactWatch has grown over the years into a one-stop tool monitoring recent trends in traditional and online media, social networking and competitive ranking.
Todd Zeigler
CEO
Todd is the CEO of The Brick Factory, and the engine behind ImpactWatch internal development. As the main idea guy, Todd heads up company-wide initiatives in business development, marketing and technology.
Before joining The Brick Factory, Todd worked for Ogilvy Public Relations Worldwide and interned in the press office of former Tennessee Senator Fred Thompson. He holds a Bachelor of the Arts degree from Rhodes College in Memphis, TN. Todd is an avid sports fan and foodie.
John Bafford
Senior Director of Programming Services

John has been with the company for over ten years, and is the lead programmer behind ImpactWatch. In 1999, he helped develop the product, and still strives to improve it to meet growing industry needs as often as possible. This year, he was recognized at the annual holiday party for all the work he has put into ImpactWatch in his ten years with the company.
John earned his BS in Computer Science from University of Maryland at College Park. In his spare time, he loves to dance, especially when it’s Contra dancing.
Hannah Del Porto
Senior Director of IW Analytics
Hannah is the Senior Director of IW Analytics and oversees all of the analysts that monitor media coverage for ImpactWatch clients. She has been with the company for 9 years, beginning her work on IW as a project manager. She also works on Marketing and Development initiatives for the platform.
Hannah earned her BS in International Business from American University and has lived in 7 houses in 7 years. She currently telecommutes from Mexico City.
Chuck Fitzpatrick
Senior Director of IW Client Services
Chuck acts as the Senior Director of IW Client Services, overseeing many of the clients himself. As our token Texan, he enjoys helping IW become as big and robust as it can possibly be. He also helps develop and market the project (even if we have to force him to use Twitter!).
Chuck received his degree in Psychology at Texas A&M University, CISSP, and has worked in the past as Director of Technical Operations at a regional ISP and as a Federal Systems Engineer. In the two years that Chuck has been with IW, he has contributed a lot of this expertise to help his clients receive the most possible from their individual IWs.
Yukako Nishihara
Director of Asia Operations

Yukako is the Director of Asia Operations for IW and oversees our foreign language clients. She has a BS in Computer Information Systems, as well as both a BA and MA in Psychology. Being fluent in Japanese helps Yukako translate all the necessary code and paperwork to achieve the best customer service possible for our Asian clients.
Get in touch
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